The 32nd edition of Latin America’s main fashion materials trade show will take place in São Paulo, SP, from July 15 to 16. The event is returning to the city where it was born to better serve the fashion industry and will be held at the Pro Magno Event Center.

Silvana Dilly, superintendent of the Brazilian Association of Companies of Components for Leather, Footwear and Artifacts (Assintecal), says that São Paulo offers a greater diversity of buyers. “At the January edition in Porto Alegre, RS, most of our visitors were from the footwear production chain, as the state is the main production hub for the sector in the country. In São Paulo, which is Brazil’s main commercial center, we will welcome buyers from various segments, from pets to footwear,” she commented. According to Dilly, the cross-sector nature of the materials presented has allowed INSPIRAMAIS to broaden its market reach while maintaining a focus on fashion products.

Materials and Innovation

At each edition, INSPIRAMAIS launches over a thousand new materials for the footwear, apparel, furniture, automotive upholstery, and other industries. The products on display include leathers, synthetic laminates, biomaterials, metals, various embellishments, buckles, zippers, and soles, among others. These materials are the result of the “Human” inspiration research conducted by Assintecal’s Design and Research Hub, coordinated by designer Walter Rodrigues. “The next edition of INSPIRAMAIS in São Paulo will present materials with hope as the keyword. These products will convey the lightness of pop culture elements, sparkle, volume, satin finishes, overlays, and other aspects. It will be the response to ‘Burnout,’ the theme that permeated the collections launched last January,” explains Rodrigues.

Business and Growth

In addition to showcasing many new materials, INSPIRAMAIS offers an extensive content program and generates significant business for its over 150 exhibitors. At the last January edition, business deals surpassed R$ 56 million (US$ 9.5 million).

The Show

The event is promoted by Assintecal in partnership with the Center for the Tanning Industries of Brazil (CICB), the Brazilian Textile and Apparel Industry Association (Abit), and the Brazilian Furniture Industries Association (Abimóvel). It is an initiative of Brazilian Materials and a partnership with Sebrae Nacional. Starting this year, the show will be held twice annually, once in Porto Alegre (January) and once in São Paulo (July). For more information, visit the website at www.inspiramais.com.br.